Vintage Johnny Hero Toys

February 5, 2009 by  
Filed under Antique Toy History

During the 1960’s, GI Joe was quickly becoming one of the hottest action figures on the market. In response to the success of GI Joe, Sears asked Rosko Industries to build a toy that would rival GI Joe and thus, Johnny Hero was born.

The action figure itself was about 13 inches tall with a plastic head and heavy foam body. Unforunately this foam was a bit of a downfall with the toy as it made it hard to remove the many outfits that children would collect and change the action figure into a new outfit. Over time the foam would break and therefore many of these action figures did not survive.

Johnny Hero was not specifically a soldier like GI Joe action figures, but a toy that could be dressed up like an athlete. Buying the Johnn Hero action figure was only the first step for a child receiving the Johnny Hero action figure. Now came the fun part of buying clothes to change the look of the action figure. The stock outfit was a red track suit complete with socks and running shoes. Soon, sports teams would catch on to Johnn Hero and used the toy as a means of marketing their team brand. Some of the teams that created Johnny Hero outfits in their team colours and logos were the Vikings, Redskins and Eagles to name just a few.